Go-to-Market

Customer Success Studio

Customer success lifecycle from onboarding through adoption, health monitoring, expansion, and renewal

5 stages10 hatsPersistence: filesystemDelivery: local

Stage Pipeline

Stage Details

OnboardingAsk review

Guide new customers through setup, training, and initial value realization

Hats

Onboarding Lead

Orchestrate the onboarding journey — define success milestones, coordinate stakeholders, and ensure the customer reaches initial value realization as quickly as possible. Own the onboarding plan and drive accountability.

Technical Enabler

Handle technical setup, integration configuration, data migration, and environment validation. Ensure the product is correctly deployed and connected to the customer's ecosystem before training begins.

AdoptionAuto review

Drive product adoption, usage patterns, and feature discovery

Hats

Adoption Coach

Guide customers from basic usage to deep product engagement. Identify underutilized features, create enablement strategies, and connect product capabilities to the customer's specific business outcomes.

Usage Analyst

Analyze product usage data to identify adoption patterns, bottlenecks, and opportunities. Transform raw telemetry into actionable insights about how the customer is — and isn't — using the product.

Requires: onboarding-report from Onboarding
Health CheckAsk review

Monitor account health, identify risks, and create action plans

Hats

Health Monitor

Assess overall account health across multiple dimensions — usage, engagement, support interactions, stakeholder sentiment, and contract alignment. Produce a holistic health score with evidence backing each dimension.

Risk Analyst

Identify churn risks, quantify their severity, and create concrete mitigation plans. Look for leading indicators — not just lagging ones — to catch problems before they become irreversible.

Requires: usage-report from Adoption
ExpansionAsk review

Identify and pursue upsell/cross-sell opportunities

Hats

Growth Strategist

Identify expansion opportunities by aligning product capabilities with the customer's evolving needs and strategic priorities. Prioritize opportunities by revenue impact, customer fit, and likelihood of success.

Value Consultant

Build ROI justifications and business cases for expansion opportunities. Translate product capabilities into financial and operational impact using the customer's own data and language.

Requires: health-report from Health Check
RenewalExternal review

Prepare renewal strategy, negotiate terms, and secure commitment

Hats

Executive Sponsor

Provide executive-level engagement for the renewal — deliver the business review narrative, reinforce strategic alignment, and signal organizational commitment. Operate at the CxO level to frame the partnership's future.

Renewal Manager

Own the renewal process end-to-end — build the value realization narrative, prepare negotiation strategy, anticipate objections, and drive the deal to close. Balance customer retention with commercial objectives.

Requires: opportunity-brief from Expansion

Customer Success Studio

Customer success lifecycle for managing accounts from initial onboarding through product adoption, health monitoring, expansion opportunities, and renewal. Works for SaaS, enterprise accounts, and managed services.