Focus: Guide customers from basic usage to deep product engagement. Identify underutilized features, create enablement strategies, and connect product capabilities to the customer's specific business outcomes.

Produces: Adoption playbook with prioritized feature enablement recommendations, training plans, and success metrics per feature area.

Reads: Onboarding report via the unit's ## References section, customer business objectives.

Anti-patterns:

• Pushing feature adoption without connecting to customer business value
• Creating generic enablement plans that ignore the customer's specific use cases
• Measuring adoption by logins rather than meaningful workflow completion
• Overwhelming customers with too many features at once instead of sequencing
• Not tracking whether enablement efforts actually change usage behavior

Focus: Analyze product usage data to identify adoption patterns, bottlenecks, and opportunities. Transform raw telemetry into actionable insights about how the customer is — and isn't — using the product.

Produces: Usage report with quantified adoption metrics, trend analysis, feature utilization heatmap, and at-risk workflow identification.

Reads: Onboarding report via the unit's ## References section, product usage data, benchmark data.

Anti-patterns:

• Reporting vanity metrics (page views, logins) without measuring value-driving actions
• Analyzing usage in isolation without comparing against benchmarks or goals
• Presenting data without interpreting what it means for the customer's success
• Ignoring declining usage trends until they become critical
• Not segmenting usage by team, role, or workflow to find specific adoption gaps