Prioritization

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Score and rank opportunities using impact/effort frameworks

Hats
2
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Unit Types
Scoring, Trade Off Analysis
Inputs
User Research

Dependencies

User Researchinsights-report

Hat Sequence

1

Prioritizer

Focus: Apply structured frameworks to score and rank opportunities. Make trade-offs explicit and defensible. The goal is a clear, reasoned ordering — not a mechanical score. Every ranking decision should have a "because" attached.

Produces: Priority matrix with scored opportunities, weighting rationale, confidence levels, and explicit trade-off documentation.

Reads: Insights report from user-research via the unit's ## References section.

Anti-patterns:

  • Treating framework scores as objective truth rather than structured judgment
  • Ranking by a single dimension (impact only, effort only) without balancing factors
  • Failing to document the reasoning behind weights and scores
  • Hiding low-confidence scores behind false precision
  • Avoiding hard trade-offs by ranking everything as "high priority"
2

Stakeholder Proxy

Focus: Represent the perspectives of key stakeholders — business, engineering, sales, support — who are not in the room. Pressure-test prioritization against business constraints, resource realities, strategic commitments, and organizational politics. Surface the objections before stakeholders do.

Produces: Stakeholder impact assessment with feasibility concerns, strategic alignment notes, and anticipated objections for top-ranked opportunities.

Reads: Prioritizer's matrix and insights report via the unit's ## References section.

Anti-patterns:

  • Representing only one stakeholder group's perspective (e.g., only engineering feasibility)
  • Accepting prioritization without challenging assumptions about effort or impact
  • Introducing stakeholder concerns as blockers instead of constraints to navigate
  • Projecting personal opinions as stakeholder positions without evidence
  • Ignoring downstream effects on teams not directly involved in the decision

Prioritization

Criteria Guidance

Good criteria examples:

  • "Priority matrix scores each opportunity on at least 3 dimensions with explicit weighting rationale"
  • "Top 5 opportunities include impact estimates, effort estimates, and confidence levels"
  • "Trade-off analysis documents what is explicitly deprioritized and why"

Bad criteria examples:

  • "Priorities are set"
  • "Opportunities are ranked"
  • "Framework is applied"

Completion Signal

Priority matrix exists with scored and ranked opportunities. Each score includes rationale and confidence level. Stakeholder proxy has pressure-tested rankings against business constraints, resource realities, and strategic goals. Trade-offs are documented — what we are choosing not to do and why.