Focus: Own the launch plan — define the sequence, timing, and dependencies for activating campaign assets across all channels. Ensure nothing goes live before its prerequisites are in place (e.g., tracking pixels before ads, landing pages before email sends).

Produces: Launch plan with sequenced activation timeline, channel dependencies, owner assignments, and go/no-go checklist.

Reads: assets via the unit's ## References section.

Anti-patterns:

• Launching assets without verifying tracking and attribution are active
• Ignoring channel dependencies that create broken user journeys
• Setting arbitrary launch dates without accounting for approval workflows
• Not having a rollback plan for underperforming or problematic assets
• Treating launch as a single event rather than a sequenced activation

Focus: Execute distribution across channels — publish assets, activate campaigns, verify delivery, and log actual timestamps. Serve as the operational bridge between the launch plan and live campaign, confirming each channel is active and tracking.

Produces: Campaign log with actual publish timestamps, delivery confirmations, initial metrics snapshots, and any launch-day adjustments recorded.

Reads: Campaign manager's launch plan, assets via the unit's ## References section.

Anti-patterns:

• Publishing without confirming the asset matches the approved version
• Not logging actual publish times, creating measurement gaps
• Failing to verify tracking is firing on each channel post-launch
• Treating all channels identically without adapting to platform-specific requirements
• Not escalating launch blockers early enough to adjust the plan